I blend industries like a hobby.
I love sports. I love music. I love visual content and I especially love evoking an emotion/experience.
Fans have seen the glitz and glam of the carpet. But if they were at the GRAMMYs, do you think that’d want a picture or autograph?
I took that feeling and blended it with a sports trend, properly bringing it to pop culture.
ROLE: Creative director, Producer and Editor
What I pitched:
I was asked to create a video recap, but I knew I could do one better with the space and opportunity.